Subhro Prakash Ghosh
The people so far had lots of myths about 3D surrounding their minds that have always been the resisting factor of the mass get aligned with the latest technology. But now The Digital Entertainment Group claims to have solved all the problems unveiling its findings of a groundbreaking study which provides an exclusive look at the first-hand experiences of nearly 3,100 3D TV owners. The report, titled “3DTV Owners: A Closer Look at The New World of Immersive Home Entertainment,” is based on a study conducted by market research firm SmithGeiger. The previous research was mainly focused on the preconception of consumers about 3DTV, now the present study is made to focus on the experience of actual 3DTV owners.
According to the report, those US-based owners were asked to access a number of 3D TV factors such as viewing satisfaction, content preference, perceived price differences, picture quality, reaction to 3D glasses, etc. Majority of them have reported a positive entertainment experience, minimal price premiums and enthusiasm about the future of 3D content.
Overall, the results of the research showed that consumers are tremendously satisfied with the home 3D experience. Of those who view programming in 3D, an overwhelming 88 percent rated the 3D picture quality positively, compared to 91 percent for their 2D picture quality.
It has been found that the consumers are tremendously satisfied with the home 3D experience. Of those who viewed programming in 3D, 88% of the consumers rated the 3D picture quality positively as compared to 91 percent for their 2D picture quality. Whereas, 24% of those who view 3D at home reported watching more television – both in 2D and 3D – since purchasing their new 3DTV. Based on the feedbacks received from the consumers, the majority of the home entertainment in 3D is better than in 2D.
As far as the increasing price of 3D TV is concerned, the report reveals that the consumers believe the price goes with the 3D upgrade of innovative technologies. However, 80% of the surveyed people replied that their 3D TVs were either same, or just a little more expensive than a comparable HDTV without 3D capability.
The study-report of Digital Entertainment Group also reveals that those owners watched an array of 3D movies and sports, played 3D games and they expect more in the future. As recorded from their opinions, feature films on Blu-ray 3D got the majority of choice of 78%, with animated movies on Blu-ray of 77% and nature or wildlife programs of 75%. On the other hand, soccer accumulates 67% vote including other sports as preferred home 3D content.
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DEG’s research report dispels the myths encircling 3D Home Entertainment
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When something new happens, we tend to compare which is in fact feasible as our investment is at stake. And we talk about Samsung we are already loaded with its 3D TV features.LG has been a part of our white goods' requirements in the past and when it has come with its wonderful FPR (Film-type Patterned Retarder),which is ultra-latest and Sony is still based on its predecessor SG(Shutter Glass) technology. And as any improvement is welcome, I have tried this LG and it is really cool.
LG 3D TV has taken all the factors which make s TV viewing such a visual-sojourn. It provides flicker-free viewing with no overlapping images or dizziness. Further, the 3d glasses coming with LG weigh only 16 grams, quite light as compared to Sony’s. It has no battery so no need to recharge. It gives wider viewing angle. I used to be with SG based companies, but now I really satisfied with this complete package called LG 3D TV.
Thanks,